Mums are the persons who fell us for the first time. Our first kick, breathe, hiccup…we share with hers our first everything before to come to this world. And once we are here they protect us, teach us and as well tell us off…
Sometimes when we were young we felt misunderstood and used to argue constantly with our mums. Then the time flyes and years later we understand what they were talking about.
This advert for Procter & Gamble was used during London Olympics 2012 but Mother’s day is as well a beautiful occasion to be played again. I always get emotion when I watch it. Don’t you?
I don’t know myself what being a mum is. Even though I can see my sister in law with my one year old niece and how difficult, sacrifice and hectic can be. Fiat this year decided to play it funny and made this awesome advert about what means being a mum with this motherhood rap.
When London was covered in snow and none of my neighbours thought about going to the roof to enjoy it, I did and all the snow was mine. From that clever idea Miss Snowman was born. She loves fashion, she is trendy and loves photo-shoots.
She loves to wear vintage scarves, Burberry cap and gloves, Accezories sunglasses and was a big supporter for Team GB during Olympics.
Miss Snowgirl loves as everyone massages and relax moments.
As every fashion girl, Snowgirl has a fashion Snow-boyfriend who loves Burberry ties.
Snowgirl doesn’t like how the world is going nowadays. She is against corrupted politicians an bankers. That is why one of her best friend is Mr Snow-Anonymous.
She is very sweet and she loves Chupa-chups…..as I do. It was a real pleasure to have the opportunity to work with Miss Snowgirl.
Madrid is a must-go destination in Europe. You really don’t know Spain if you haven’t visited Madrid. Most people love to go to Barcelona or Ibiza but this country is more than only this two cities. Depending on the kind of trip you are looking for every place offers different options but when you go to Spain you find great tapas, a party atmosphere and welcoming people where ever you go.
While Barcelona is the “international” capital of Spain, Madrid is the real castellan spirit of the country. As all capitals Madrid is divided up by neighborhoods and one of the trendiest is Fuencarral. It’s located in the heart of the city between Gran Via, Chueca and Alonso Martinez. It would be like London would be between Oxford street, Soho and Notting Hill. Fuencarral is one of the oldest street in Madrid.
In 1998 the street was rebuilt and since Fuencarral Market was created. It was born with an alternative and striking slogan “The shopping center for people who hate shopping centers”. At the time it symbolized the mixture of different in-vogue movements: gothic, hippie, grunge and gay. Nowadays it’s still the trendy place to shop if you want something different. In my opinion it’s the Spanish version of London’s “Camden market” with a huge Soho touch.
Fuencarral Market is more than just a place to shop. Here you can find DJ’s playing live music while you shop vintage clothes and fashion brands, as well as eccentric hairdressers with latest trends, cafeteria “Sofa club” and tattoo experts.
To be chosen as a host city of the Olympic games is extremely difficult. There are so many cities which apply and only one can be the winner. The same thing goes for the sponsors. As soon as a city is selected “the war of brands” start to take place. Coca-Cola or Pepsi, MacDonald or Burger King…and of course the most important one: the official sportswear partner. Adidas or Nike? London Olympic 2012 winner is Adidas.
Adidas is training hard to win the “golden medal” of the UK’s sportswear market which is led by Nike. In order to win, Adidas brought out the big gun, Stella MacCartney. After eight years of collaboration she has been named Creative Director and she has designed Team GB performance kit, podium suit & villagewear but not the Olympic ceremony suits (done by Next). Big controversy there about the white and gold tracksuits.
Being on the top is not easy and removing red colors from the union flag is not something that everyone has appreciated. I personally think the design is fresh, fashion and fantastic. With the red colors it looks 80′s.
The Olympics is the biggest event on earth for a sportive brand: it brings worldwide audiences, plus creates an association between a team and patriotic spirit. No other sporting event offers such a positive image of a capitalist enterprise.
Adidas spends £100 millions to ensure they are the unique official sportswear partner of London 2012 and to be the only brand which has the right to produce goods with the Olympic logo. In return Adidas has provided clothing to the 70 000 volunteers with pink and purple equipment.
Ok, Adidas won, then we will think: oooh poor Nike But it’s not the case. Nike is making a huge viral campaign plus is in association with the biggest stores in London, Selfridges and Liberty. At Selfridges we could see a big exposition about the brand and the new technology they use to make shoes lighter. Liberty gave them the central court and magnificent windows display.
Nike may look 2nd in this Olympic war but the company made £1.3 billions profit in 2010/11. For its part, Nike is sponsoring the US national team and top athletes Mo Farah, Paula Radcliffe and Mark Cavendish.
But these two titans of sportswear are not that close to winning gold medals. The Olympics is as well the time to claim the rights of the silent and exploited factories workers. The anti-poverty charity War on Want is “taking the stage” and showing the truth in this London 2012.
They start the report saying: “ For multinational sportswear companies, the Olympics represent a unique opportunity to market their goods to worldwide audiences and to associate their brands with the spirit of the Games. No other sporting event offers such a positive image of capitalist enterprise in the service of a higher purpose.Yet behind the gloss and glamour, many of these same companies are failing to play fair with the very people who make their goods. This report presents a detailed picture of the conditions faced by workers in Bangladesh, mostly women, who produce the sportswear sold by leading brands Adidas, Nike and Puma.”
“No companies should be allowed to wrap themselves in the Olympic ﬂag unless they guarantee basic rights to all their workers.”
Surprisingly War on Want is not calling for a boycott brand, just a change of their practices. Not a change of shopping habit but political actions to change the system that allows exploitation.
London is one of the most important cities in the world and specially this 2012. All eyes are on the UK capital .
London can be a very disappointing experience. It is grey, always raining, summer doesn’t exist. It is a city with more than 8 million people and according to wikipedia that makes it “the most populous municipality in the European Union“, but even with that, London is one of the most lonely cities. It is hard to live here and not everyone stays for long. People call it a “passing by” city.
All these reasons are enough for some people to leave and give up. Me, I prefer to stay and think positive. Today was one of these days that I wasn’t in the mood at all. During my break at work I watched Ellie Simmonds win the gold medal and make a new world record for swimming. I had tears in my eyes. The Paralympics are amazing !!
I arrived home and my flatmate Ewa (Polish raised in South-Africa) was with her friend Anna. Anna is from South-Africa and is in London because her brother is playing at sitting volleyball at Paralympics: anton raimondo
Suddenly I was emerged in passionate conversations about how a paralympic athletes’ life is. Plus on the top of that Anna is an amazing jewelry designer. Please check her blog http://thestylesmith.wordpress.com/ where she shows what she likes, what inspires her…You can see her creations at: http://www.smith-jewellery.com/ . Pure lines, hand made pieces, all made in South-Africa by herself and her team…just rare and uniques pieces for this globalized 2012 world.
Thanks Ellie, Anna and Anton for making my day London is an amazing city where you never know who you are going to meet. And as the weather,the day can start in rain and end with stars.
I am a 2.0 citizen which receive -like most of the people nowadays- at least six emails per day from deal websites such as Groupon or Living Social Deals.
I have to admit that I bought few offers and I have always been satisfied with them. The first one was a fish pedicure, then a massage, then an osteopathy session, a Skype voucher, zumba classes, 10 gym passes…. Yes as Pringles slogan states, “Once you pop, the fun doesn’t stop.” In Spanish the motto has a more addictive connotation “Cuando haces pop, ya no hay stop”.
Every single day I check to see if I can find something interesting. There is two from far that come back every other day : laser hair removal and teeth whitening. Sometimes I laugh about offers such as dentist X-rays, braces or liposuction discounts.
In the last couple of years the vouchers industry has developed extremely fast. Is not only about beauty and restaurants anymore. It offers travel escapes, house furniture, learning kits, family activities such as zoo tickets. My latest discovery is a bunch of recipes that are delivered with fresh ingredients…all ready to prepare a meal … A non-stop of offers
But I have to admit I was shocked when I saw the L’Oreal Paris lip gloss offer. I am sorry, that sounds like a pound land promotion or a duty-free flight magazine. £12 for four Glam shine gloss a -65% offer. Really?? Why?? What happened to them??
I used to work for L’Oreal at their French headquarters. The Marketing and PR departments have a product room, and I remember that when we received “new arrivals” we needed to take out “old collections” and we used to give it to other departments as free product. Of course that was “against L’Oreal policies” which said that we should throw out all old merchandise. I am sorry but I hate to waste products, and yes, I love to make people happy so I gave it to my colleagues, friends and family.
I am just making an hypothesis but could it be possible that with the crisis L’Oreal didn’t sell as much as expected and needed to do a clearance of products? But why Living Social?? Only 96 people bought it. Maybe is just a trial for the future, or is it not?
In any case that offer made me feel like we aren’t worth it anymore. Please don’t get me wrong, I love “bon plans”, I am a number one fan of vouchers but I feel as if I had found a Burberry coat on Groupon. I know second hands clothes are worth it and Net-a-porter is as well a fantastic website, but the difference is that cosmetics have an expiring date. And from my point of view once you buy L’Oreal on such a huge discount you can’t see the brand like you used to before. These kind of offers in these websites are made to make business and create new customers. Does L’Oreal really wants this kind of image?
By the way I also have to say that L’Oreal’s product price points change depending in which country you are. In the UK, products costs half price than in Spain. Does that mean that in Spain L’Oreal is considered as a higher luxury brand rather than in UK? Yes!!
When I went to Paris I was highly surprised by the fact that Galeries Lafayette was doing an Ethnic-Festival theme….the result was that:
But between you and me, who invented concepts like Peace & Love? Who were the first real hippies ?? Americans !!! This 2012 Ethnic concep relaunced by Burberry at the catwalk is a mixed of afro, hippies, 60′s with a chic touch. If you want to see real ethnic looks don’t go to a shopping center…go to an american music festival.
High street at San Francisco is a “MUST GO” if you are looking for the coolest look.
To talk about London summer means to talk about rain boots, specially this year as we are having a summer of nonstop rain. Forget wearing fashion sandals, nice flip-flops, colorful espadrille or unstable wedges.
London + summer rain + music festival = a catalogue of fashion best rain/mud boots.
Every color, every pattern, every print from “animal” to “flower power” …
But from far this ones are my favorite. Customized for the occasion by a fan who was watching Muse at Reading Festival 2011. They were commemorating the tenth anniversary of their album “Origin of symmetry” this was the result of a creative fan.
Should we create our own ones for Muse at the Olympic closing ceremony? :)